Our winter campaign for Mr Clutch has been centred around a service product they have been offering. A 12 point vehicle safety check, to drive awareness of this campaign we have been producing a campaign based around winter safety tips.
The campaign has been running on Facebook and Twitter, with a series of bad weather fronts hitting majority of the UK in early Jan (2017) we created a social video to share on all touch points to raise awareness of carrying a “winter safety kit” in the car.
The video needed to promote the 6 key items recommended that drivers carry especially during the winter months.
We placed all these elements within the video, we kept the colour pallet only to the 3 brand colours which feature in the logo. This kept the video on brand and is instantly recognisable as something associated with the client.
We refereed to the sales message at the end of the video, the key to the video was safety tips however the client also wanted the sales message in context, which we were able to deliver with the message that if you want to make sure you are mechanically ready come and visit us.
To keep consistency across the rest of the campaign, over the weeks that the video featured we produced supporting visuals for Facebook and Twitter in the same style as the video with paired back messaging, releasing one key point each day.