Whatever the business you own and run, employing the services of a dedicated social media manager is an essential step towards successfully promoting yourself online.
While you could do this job in house to save money, the time you’d spend on the endeavour would probably make it less than worth your while. So, today we’re going to take a look at what you should be searching for when choosing a social media manager, and what you should be trying to avoid.
Don’t worry, I won’t get too technical here, but it’s important you understand the basics to ensure you spend your budget wisely.
When you first get in touch with a few social media management firms, it’s important you ask to see testimonials or examples of their work. From this, you should find it easy to work out if they’re the right company (or individual) or the job and that they have a track record of delivering results that match your own expectations.
If they’ve managed to achieve a reliable and targeted following on social media platforms for a number of clients from all different industries, the chances are, they’ll be in the best position to do the same for you.
All too often these days, we see social management businesses online offering fixed priced packages to their clients. Make sure that this is the service you want, fixed price low budget packages are very restricted, as it means the company you use will only perform a standard set of tasks and will refuse to think outside of the box. You need a social media manager willing to look at your products and services, and then tailor their strategy accordingly. There are many people out there offering Twitter or Facebook campaigns for as little as £100 or £200 per month, but these are low quality, and unlikely to yield the kind of results you require.
You need a social media manager willing to look at your products and services, and then tailor their strategy accordingly. There are many people out there offering Twitter or Facebook campaigns for as little as £100 or £200 per month, but these are low quality, and unlikely to yield the kind of results you require.
Each business is unique, you have spend many hours building it up don’t undervalue the Social media marketing, time and time again we see companies who have been promised results and seen zero return, all because they opted for the cheap option they saw at a stand at a trade show,
Some people have logical minds and others have creative minds, but you need to find a social media manager with both qualities to achieve the best outcomes. You want someone with enough creativity to think up lots of interesting posts that will attract attention, but they also need to have a logical and methodical mind so they’re able to determine how to use these posts in the best way possible. Again, this is something you should be able to work out based on previous case studies.
It is essential that when you work with someone they have excellent communication. We hear so many stories about clients not understanding the value that social media manager provides. Ensure you are kept in the loop and get regular updates, insist you get to have final sign on copy that is going out in your companies name. This is much easier than many will have you believe and plenty of systems will notify you when social media posts are ready for you to review, one click of a button and its approved or rejected.
An Understanding Of Your Marketplace
Lastly, there’s no point employing the services of a social media manager who doesn’t understand the marketplace your business exists within. While they don’t need to know about all the ins and outs of what you do, it’s vital they understand what kind of people qualify as your potential customers and clients. At the end of the day, while social media is a good advertising tool, it’s also used for targeting people, and if you don’t know whom to target, you’re not going to get very far.
So, just remember, you should always choose your social media manager carefully, and opting for standard packages with no flexibility will never see you achieve your potential.
We do social Media Management here at Avviso Media…. Check out our case studies and give us a call!