Is print advertising dead?
It’s a question that has been asked time and time again by marketers and business owners for the last 10 years, yet despite increased spend on digital marketing and falling print circulations we still like to place adverts in publications.
Having had a background in magazine publishing I would not discourage anyone from doing so either if you are getting to your target market and getting results in one form or another then why not? (This topic is It’s possibly for another post) The most important thing is to get to your audience no matter what the platform!
What do you mean when you say unlocking print adverts then?
Okay, you have created a campaign for a year and your external agency has finished creating your marketing campaign, you have some great print adverts and some great static backgrounds that you can use for digital marketing which are all on brand.
However you keep reading and hearing at events that video is the way forward, video content will account for over 80% of all content by 2018 on social networks. You need to do something, you grab a camera or mobile phone and begin recording those internal influencers, heads of department and key stakeholders. After a short time you give up, engagement is poor, everyone loses interest.
Why not mix it up? you already have visually appealing content for your print adverts, why not use these and create some animated videos that can bring your brand to life and make it stand out from the competitors in your industry?
We worked with Aon earlier in the year and created an animated film from the print adverts, the primary use is for events, however, this could also be broken down to use across social media. Consumer brands have plenty of options for video via Facebook and other platforms. What is also exciting is that Linkedin is now offering native video uploads which are going to create some fantastic opportunities for those in the B2B space to not only reach their target market but to truly make a visual impact.
You can see our work with Aon here
Using your existing marketing collateral is a far more cost effective way of creating some exciting video content, you will save time from a compliance perspective and all the designs have been agreed as part of the campaign.
If you want to find out more about unlocking the potential of your print creative, drop us a line today with your brief – firstname.lastname@example.org