20% increase in Black Friday ticket sales using Paid Social Media & PPC

20% increase in Black Friday ticket sales vs last year. 

With the cost of living crisis and the squeeze on the economy forcing people to think about how they spend disposable income, you need to be extremely targeted when selling event tickets to ensure a return on investment. 

Having worked on the organic social media strategy and content plan for our client we were asked to take over the Paid social land PPC advertising campaign, starting with the Black Friday sales.  

By setting up a marketing plan that works alongside the clients existing email communications strategy, we were able to amplify the content to a wider audience. 

Understanding the endurance market we were able to create a single social media message that resonated with the target audience and used a highly targeted audience rather than a spray-and-pray technique.  

In targeting a smaller audience our messaging was able to penetrate a greater number of relevant individuals which translated into ticket sales. 

Aligned to the paid social media campaign we were also using a series of key search terms on a PPC campaign, the search terms were highly specific to the audience and we used this to serve the relevant adverts across search and video content against YouTube, because the adverts were absolutely relevant to the target audience we achieved a far greater conversion rate of smaller advertising spend. 

The result has been a 20% increase year on year for ticket sales against the same period last year, despite increased pressure on consumer spend. 

If you would like to talk to us about your next paid social or PPC campaign use our free 1 hour power hour and see how we can help contact accounts@avvisomedia.com