Headspace - Launching a New Brand On Social Media

Headspace (The Long Time Academy)

What our client wanted

Avviso Media were contacted preceding the launch of a new Headspace podcast series, The Long Time Academy, which was aimed to shift the greater collective mindset and raise awareness about being better ancestors for future generations.

Long Time already had a charismatic host in co-founder and thought leader Ella Saltmarshe, the podcast just needed a dedicated audience, a buzz - social attention.

Our strategy

Avviso created a strategy for social media growth, first developing a target audience for The Long Time Academy. We then curated posts towards the audience at a high output level across several platforms, building community and utilising audiograms and brand-specific design in order to leave a memorable impression as a podcast on the rise.

The outcome

The Longtime Academy’s target audience was further refined and developed, Social media following grew organically from scratch by 500% Month on Month

Our team produced and handed over a successful framework for continued, self-managed social growth.