Pfizer - Global Animations

Pfizer

What our client wanted

Pfizer asked us for a series of educational animations targeted toward clinical professionals around the world. They wanted to inform their global audience of medical experts about pneumonia and the solutions they as a pharmaceutical company provide in a way that was fun and unique to them. 

Our strategy

Avviso Media knew the animations would need to be easily translatable into numerous languages and align with the differing brand guidelines of Pfizer’s various global departments. We worked alongside the content agency to create a character central to the campaign and developed stories that enforced the key message.

We streamlined this process by using a combination of custom animation designed in Adobe Creative Cloud and packages from other platforms blended together. This created the unique look and feel Pfizer desired and allowed us to easily adapt to numerous specifications.

The Animation also needed to be translated from English into Italian, French, Korean and Greek this additional challenge meant the animation needed to work in multiple regions.

The outcome

Successful global rollout of the campaign in English, French, Italian, Greek and Korean for use in applicable regions.