How do I manage working with an external social media marketing agency
You have decided to take the step of supporting your business or internal marketing team with some support for social media marketing. How do you manage the process and have you made the right decision?
Working with an external social media marketing agency should be just like plugging the external team into your own team, ask yourself whether are you going to work with the person you are speaking with during the pitch or are going to outsource to internal staff, it is important that whoever works on your account you get to speak with, do they understand your business? can you communicate with them? The relationship with the person doing the work is the most important aspect.
There are several advantages to working with a social media marketing agency:
Expertise and experience: A social media marketing agency has a team of experts who have experience in creating and executing successful social media campaigns. They can provide valuable insights and guidance to help you reach your marketing goals.
Time-saving: Managing a social media presence can be time-consuming. By working with a social media marketing agency, you can free up time to focus on other aspects of your business.
Access to tools and resources: Social media marketing agencies often have access to a range of tools and resources that can help you optimize your campaigns and track your results.
Objectivity: It can be challenging to be objective about your own business. A social media marketing agency can provide an outside perspective and help you identify opportunities for improvement.
Cost-effective: Working with a social media marketing agency can be more cost-effective than hiring in-house staff or trying to manage your social media efforts on your own. Overall, a social media marketing agency can help you effectively reach and engage with your target audience, drive traffic and leads to your website, and increase your brand awareness.
Once you have decided to work with a social media marketing agency (like us) then you need to ensure you understand the best way to manage the relationship from your side. Here are a few things we have learned along the way during our many years working successfully with clients.
Clearly communicate your goals: It's important to clearly communicate your marketing goals and objectives to the agency. This will help them understand what you hope to achieve and allow them to tailor their strategy and tactics to your needs.
Set benchmarks and metrics: Determine what benchmarks and metrics you will use to measure the success of your social media marketing efforts. This could include metrics such as engagement, website traffic, and lead generation.
Stay in regular communication: Keep the lines of communication open with the agency. Regular check-ins can help ensure that the agency is meeting your expectations and that the campaign is on track to meet your goals.
Provide feedback: It's important to provide constructive feedback to the agency. This will help them understand what is working and what needs to be improved.
Trust the expertise of the agency: Remember that the agency has expertise in social media marketing and can provide valuable insights and guidance. Trust their recommendations and allow them to do their job.
Effective communication is critical, setting clear goals and benchmarks, and staying on top of progress is key to managing a successful relationship with a social media marketing agency.
If you want to talk to Avviso Media about helping your marketing team with social media marketing then drop us a line - here
Still not sure we are right for you? then take a look at some of our case studies and look at the clients we have helped over the last few years.